Vidro’s Colorful Packaging & Branding

Vidro produces glassware cut and pigmented in the centuries-old Portuguese tradition, with designs that inspire conversations that last long after the ice has melted. The brand’s identity is inspired by details from Portuguese culture and the look and feel of the products, from the cuts of the glass to the colors. With artistry and positivity at the core of their brand, Vidro focuses on the beauty of celebrations.

Serious Studio is an independent branding and design agency from Manila, Philippines. They create brand identities, strategies, communications, websites and experiences. Serious Studio is behind this amazing design of Vidro’s branding and packaging. The Vidro logotype is custom made, inspired by the fluid forms and sharp cuts of Portuguese glass. The mark is designed to be striking on its own, yet simple enough to complement the full design system. The brand’s palette features stark colors reflecting the pigmented glass, creating a festive feel to fit the products.

Serious Studio created signature ornamental details for the brand, combining motifs from Portuguese culture with classic glass cut forms to honor the spirit of the brand and the product’s own artistry. The product package includes special gifting details to fit the product’s focus on special occasions.



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