City Branding : Porto City Identity

In June of 2014, White Studio was invited to design the new identity for the city of Porto and its city hall. The city needed a visual system, a visual identity that could organize and simplify communication with the citizens and could at the same time define a clear hierarchy, bringing together the city and the city hall. White Studio needed to represent Porto, a global city, a city for everyone. Here you are the marvelous result they designed for the new identity of the city of Porto, Portugal.

White Studio is a multidisciplinary design studio based in the beautiful city of Porto, with offices in London, Luxembourg and Santiago de Chile.