A project developed by Jonathan Finch in collaboration with Stephanie Oglesby to brand and promote a new festival aimed at creative professionals. They have proposed that the festival would entail inviting creative practitioners from various fields and disciplines to collaborate and ‘crossover’ to create a piece of work that they wouldn’t normally. Thus, they named the project the ‘Crossover Festival‘.
The name appears in various forms across the identity, with it being shortened to ‘x-over’ and then a pattern which adapts across the different resolutions. Black, white, grey and coral form the core color scheme with a screen-printed, neon spot colour overlaid. The printed collateral consists of promotional posters, a festival guide publication, event timetable, tickets, wristbands and lanyards. Finally, t-shirts and tote bags were also produced whilst we mocked up examples of the exhibition space.
Credits: Jonathan Finch, Graphic Designer at Passport, Leeds, United Kingdom • Stephanie Oglesby, Graphic Designer / Creative Concepts at elmwood, Leeds, United Kingdom.
![crossover-festival-branding-promotion-02](https://mir-s3-cdn-cf.behance.net/project_modules/fs/7a6c1832719735.5605c5c9d5095.jpg)
![crossover-festival-branding-promotion-03](https://mir-s3-cdn-cf.behance.net/project_modules/max_3840/4e84cc32719737.5605c5cad9955.jpg)
![crossover-festival-branding-promotion-04](https://mir-s3-cdn-cf.behance.net/project_modules/max_3840/b4b64d32719743.5605c5edb6b6e.jpg)
![crossover-festival-branding-promotion-05](https://mir-s3-cdn-cf.behance.net/project_modules/max_3840/2b238132719739.5605c86b87ba0.jpg)
![crossover-festival-branding-promotion-06](https://mir-s3-cdn-cf.behance.net/project_modules/fs/99d9c432719741.5605c86b87c84.jpg)
![crossover-festival-branding-promotion-07](https://mir-s3-cdn-cf.behance.net/project_modules/fs/34b1cf32719745.5605c5ee139db.jpg)
![crossover-festival-branding-promotion-08](https://mir-s3-cdn-cf.behance.net/project_modules/fs/88634632719747.5605c5297a122.jpg)
![crossover-festival-branding-promotion-09](https://mir-s3-cdn-cf.behance.net/project_modules/fs/c3195f32719749.5605c5eda79b0.jpg)
![crossover-festival-branding-promotion-10](https://mir-s3-cdn-cf.behance.net/project_modules/fs/957d6132719751.5605c86ba4abe.jpg)
![crossover-festival-branding-promotion-11](https://mir-s3-cdn-cf.behance.net/project_modules/fs/e28c7e32719753.5605c5b4f2ca6.jpg)
![crossover-festival-branding-promotion-12](https://mir-s3-cdn-cf.behance.net/project_modules/fs/877f6332719755.5605c86befeb1.jpg)
![crossover-festival-branding-promotion-13](https://mir-s3-cdn-cf.behance.net/project_modules/fs/5b2f5032719759.5605c5ecbc50b.jpg)
![crossover-festival-branding-promotion-14](https://mir-s3-cdn-cf.behance.net/project_modules/fs/3918c332719761.5605c5b5753ed.jpg)
![crossover-festival-branding-promotion-15](https://mir-s3-cdn-cf.behance.net/project_modules/fs/eecf5b32719765.5605c5bdf0539.jpg)
![crossover-festival-branding-promotion-16](https://mir-s3-cdn-cf.behance.net/project_modules/max_3840/b820ac32719769.5605c5b73d23f.jpg)
![crossover-festival-branding-promotion-17](https://mir-s3-cdn-cf.behance.net/project_modules/fs/fcdaeb32719773.5605c5be3b56e.jpg)
![crossover-festival-branding-promotion-18](https://mir-s3-cdn-cf.behance.net/project_modules/fs/cb12a132719775.5605c52b36e93.jpg)
![crossover-festival-branding-promotion-19](https://mir-s3-cdn-cf.behance.net/project_modules/fs/f5480d32719771.5605c5c9e161b.jpg)
Leave a Reply