Tag: Interbrand
Case Study | Factorie: Making a youth brand young again
The situation In a world where businesses struggle to reach teenagers, Factorie was famous for its youth culture. Unafraid and unapologetic, it resonated with its customers in a way few brands do. So when Factorie’s audience started to grow up, the brand did too. It became a little more mature. Slightly more sensible. Less teenage…
