MOP is one of the largest outdoor companies in Portugal. “Out-of-shape ideas” is the signature that results from MOP’s rebranding process, which materialized into its new identity. It has taken a new position to inspire a new view of the market, as well as a new identity that crosses the more tangible and often complex side of the date with a more creative view of the business.

Visually the construction of this brand has as its principle the various forms of billboards, playing with them and at the same time reflecting the DATA process that is increasingly present in this sector. This rebranding was designed by André Sentieiro.

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