McDonald’s M5K is the largest female race in Latin America and was created to stimulate the search of a healthier life style. This amazing artwork and event’s branding was designed by Marcelo Maciel. He is a brazilian integrated art director with more than 10 years of experience in advertising. He has worked in local and global advertising agencies, with large and small budgets, which gave him great opportunities to develop new skills and acquire a wider view of business marketing and creative strategies. Currently he’s living in São Paulo, Brazil.