I Can Spice is based on one simple yet brilliant idea: let’s make cooking a new, exciting experience for everyone. They offer a zillion types of premium spices from all around the world and special mixes for spicing your coffee or even your beer. Their goal is to encourage people to play and experiment more in the kitchen, using and mixing spices in a more curious way.

Since there will be more than 100 different spices and mixes, Dekoratio Branding and Design Studio decided to make categories (herbs, general spices, flowers, Indian spices, vegetables, peppers and 2 different mixes), so each group would have it’s own design. Dekoratio Branding and Design Studio matched the categories with fitting colours and drew different graphics to each one of them. Their aim was to create a playful and detailed pattern showing plants and typical features of each category, which we can modify anytime (if there will be more categories later).

Project by: Dekoratio Branding and Design Studio 
Visual Identity:  Szani Mészáros 
Photography:  Kevin Harald Campean
Animation: Richard Woth 

i can spice 02

i can spice 03

i can spice 04

i can spice 05

i can spice 06

i can spice 07

i can spice 08

i can spice 09

i can spice 10

i can spice 11