Your favorite color is red. Your college is the Big Red. Your phone case is red. And your favorite actor? Eddie Redmayne. So your logo design should obviously be red, right? Not necessarily. Logo colors matter… a lot. There is a lot psychology behind logo color choices and it is crucial to you, your customers and your business. Different colors can say different things about your brand, and will appeal to different customers. So where should you start? Let’s break it down: