Doer is a store that specialises in home improvement products, tools and hardware. For this project, the client approached Parametro Studio, looking for a friendly, clean and modern design, so they created a versatile icon system that can be used throughout the different bran peripherals.

For the logo, Parametro Studio used a sans-serif typography with perfect circular details. It was very important for the brand to easily be recognised by the consumer as a place where they can find everything they need for their projects.

Parametro is a Design Studio based in Monterrey Mx and Mexico City.


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