Tribal Coffee is a branch of mini coffee houses all over Russia. The main task for Olena Fedorova was to create a very extraordinary brand with an ethnic hint. Olena Fedorova‘s idea: After the sip of aromatic coffee our hearts start to beat stronger, reminding the rhythm of African drums and revealing our primal essence. African motives formed the basis of the brand identity – various geometric patterns and figures, derived from the African paintings. In general the identity has a strong ethnic line in a modern presentation, that makes it extraordinary individual and stylish.