|

Subway New Visual Identity System

subway-visual-identity-system-turner-duckworth-01

subway-visual-identity-system-turner-duckworth-02

The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron, who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. During 2016, Marion teamed up with with Argentina-based Food Stylist and Creative Director Anna Keville Joyce to bring the project to life – a new whimsical flare, full of tasty, colorful, and eye-catching imagery.

The new campaign includes the Subway sandwich line as well as conceptual food art pieces highlighting Subway ingredients to be used in the system worldwide. Through teamwork, trail and error, and a genuine sense of curiosity, the crew enjoyed many creative studio days together.

subway-visual-identity-system-turner-duckworth-03

subway-visual-identity-system-turner-duckworth-04

subway-visual-identity-system-turner-duckworth-05

subway-visual-identity-system-turner-duckworth-06

subway-visual-identity-system-turner-duckworth-07

subway-visual-identity-system-turner-duckworth-08

subway-visual-identity-system-turner-duckworth-09

subway-visual-identity-system-turner-duckworth-10

subway-visual-identity-system-turner-duckworth-11

subway-visual-identity-system-turner-duckworth-12

subway-visual-identity-system-turner-duckworth-13

subway-visual-identity-system-turner-duckworth-14

subway-visual-identity-system-turner-duckworth-15

subway-visual-identity-system-turner-duckworth-16

subway-visual-identity-system-turner-duckworth-17

subway-visual-identity-system-turner-duckworth-18

subway-visual-identity-system-turner-duckworth-19

subway-visual-identity-system-turner-duckworth-20

subway-visual-identity-system-turner-duckworth-21

subway-visual-identity-system-turner-duckworth-22

subway-visual-identity-system-turner-duckworth-23

subway-visual-identity-system-turner-duckworth-24

subway-visual-identity-system-turner-duckworth-25

subway-visual-identity-system-turner-duckworth-26

subway-visual-identity-system-turner-duckworth-27

subway-visual-identity-system-turner-duckworth-28

subway-visual-identity-system-turner-duckworth-29

subway-visual-identity-system-turner-duckworth-30

subway-visual-identity-system-turner-duckworth-31

subway-visual-identity-system-turner-duckworth-32

Don't miss these!

Cool Freebies To Download

Kitchen Ready Header Free Scene

Mockups

Create your own original restaurant, bar or food-related hero header images. Create professional hero header images in just a few clicks. This free scene is part of the Kitchen Ready Mockup Creator,...

Cosmetics Branding Mockup

A quick and easy way to showcase your brand with...

Kitchen Ready Mockup Free Scene

Create professional food related branding mockups in just a...

Modern and Professional Free PowerPoint Template

Power is a modern and professional free PowerPoint...

Film Festival Poster Mockup

Distinctive and elegant Film Festival Poster Mockup to...