Muui is a drink that connects generations with a classic milk and cocoa recipe, a flavor inherited over time in Yucatecan homes. With a centennial formula and total local production, drinking Muui is returning to simpler times and seating at the family table to share stories and experiences. The brand’s design is inspired by a classic aesthetic, a range of pastel-yellow shades and brown, reminiscent of the ingredients in the drink. Illustrations of castles, boats and chocolate-seas were created and are applied on the bottle, evoking stories of yesteryear, transmitted from generation to generation. The name Muui communicat­es the values ​​and qualities of the brand in different applications, backed by an original and unique typography.

Bienal Comunicación is a studio that builds brands in all aspects: conceptual, graphic, audiovisual, commercial and content. Since 2006 they started in Merida, Yucatan, Mexico with a solid commitment: create disruptive, eloquent and passionate work. Their experience has led them to collaborate with national and international clients. Bienal Comunicación has designed Muui’s branding.

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