Muui is a drink that connects generations with a classic milk and cocoa recipe, a flavor inherited over time in Yucatecan homes. With a centennial formula and total local production, drinking Muui is returning to simpler times and seating at the family table to share stories and experiences. The brand’s design is inspired by a classic aesthetic, a range of pastel-yellow shades and brown, reminiscent of the ingredients in the drink. Illustrations of castles, boats and chocolate-seas were created and are applied on the bottle, evoking stories of yesteryear, transmitted from generation to generation. The name Muui communicates the values and qualities of the brand in different applications, backed by an original and unique typography.
Bienal Comunicación is a studio that builds brands in all aspects: conceptual, graphic, audiovisual, commercial and content. Since 2006 they started in Merida, Yucatan, Mexico with a solid commitment: create disruptive, eloquent and passionate work. Their experience has led them to collaborate with national and international clients. Bienal Comunicación has designed Muui’s branding.