Since its creation, We Love Art Events is full of innovations with a very accomplished technological universe around each stage, in collaboration with teams from Superbien, All access design, and Franz & Fritz, the specialists of visual creation. With each new edition of the festival, a visual and audio-reactive show is deployed on 3 dancefloors. A metamorphosis with an immersive sound, video and light installation that creates the perfect harmony for total immersion. Tasked with lights and sound design this summer, bona fide contemporary lightshow geniuses Superbien and Access All Design and their visual and sensual technologies will be in total osmosis with the dancefloor culture they’ve grown up with.
After more than 50 WELOVE events in the last 10 years, gathering between 2.000 and 15.000 people in odd and unusual venues in the French capital, since the secretive We Love Acid and Aphex Twin’s performance at Palais de Tokyo, the wild nights at Aquaboulevard, the parties at the Grand Palais in the middle of contemporary artworks (Kapoo, Buren, Veilhan…), the integration of digital art to the dancefloor (1024 architecture, Superbien…) and also experiencing the heart of nature with festival We Love Green, We Love Art Events wanted a large-scale electronic music festival and in 2013, the Parc Floral rose to the challenge in order to become the Peacock Society’s extraordinary backdrop.
This brilliant and colorful new identity was designed by Atelier Irradié.